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Experience

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Communications Consultant
Freelance
August 2021 - present

Serve in various internal and external communication roles with public and private clients. Projects include:
Strategic post-pandemic workplace initiatives.

  • Employee value proposition (EVP) research, development, and refinement.

  • Strategic communication improvement plans.

  • Intranet planning, development and improvement.

  • Executive, creative and technical writing.

  • Editorial calendaring and competitive analysis.

Wozniak Communications Consulting

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Senior Consultant, Internal Communications
Legacy Health
November 2019 - May 2020

  • Crafted, deployed, and measured the internal communications strategy and developed new channels, including podcasts, social engagement, and videos.

  • Crafted, deployed and measured the crisis communication plan and strategy for internal communications.

  • Lead writer, executive communications.

Legacy Listens Podcast

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Seawolf Stories, University of Alaska Anchorage

Communications Officer College of Health

University of Alaska Anchorage

Sept. 2018 - June 2019

  • Established the Communications department for the UAA College of Health.

  • Crafted, deployed, and measured the integrated marketing communications strategic plan to leverage the power of the all-College brand.

  • Initiated the social media and digital marketing program.

  • Utilized earned media to create a continued market presence and overcome budgetary limitations.

  • Developed the brand mark and public relations strategy for the Alaska Comprehensive Forensic Training Academy (ACFTA), a first-in-the-nation
    program designed to provide nurses and health care providers with important skills and tools to assist victims of trauma.

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Shelly Wozniak & President Barack Obama, Kotzebue, Alaska

Senior Director, Corporate Communications

NANA Regional Corporation

Dec. 2012 - Aug. 2016

  • Served as the Communications department lead for NANA Regional Corporation responsible for all internal and external communications and marketing programs, as well as budget, and staff management.

  • Developed, deployed, and measured the integrated corporate communications plan.

  • Crafted and directed the crisis communication policy and procedure.

  • Expanded NANA's social media and digital marketing programs.

  • Led the NANA Annual Report project for six years working cross-functionally with departments across the organization.

  • Conceived and led the construction of the corporation’s first shareholder Intranet, NANAtakut, working cross-functionally with the Information Technology department.

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On the way to a meeting via dog sled in Ambler, Alaska

Director, Corporate Communications

NANA Regional Corporation

Oct. 2011 - Dec. 2012

  • Promoted to the director position to grow department and increase communication capacity and channels while reducing overall budgetary cost of program and product creation and implementation.

  • Developed and maintained corporation’s first social media and digital advertising program.

  • Served as NANA’s communication lead for Red Dog Mine.

  • Served as NANA's communication lead and developed communications strategy of the Upper Kobuk Minerals Project (UKMP).

  • Provided media training to senior leadership.

  • Redesigned corporate Web site, working cross-functionally with departments across the organization.

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Laura Orenga deGaffory, Shelly Wozniak, & Gary Scott in Kotzebue, Alaska

Manager, Corporate Communications

NANA Regional Corporation

Oct. 2009 - Oct. 2011

  • Developed, deployed, and measured the integrated communications strategy and plan for NANA Regional Corporation internal and external corporate communications.

  • Created the corporation's first social media strategy and program.

  • Served as the primary media contact for the organization and was responsible for earned media program.

  • Developed NANA Regional Corporation's crisis communications plan and policy.

  • Served as the communications lead for the Northwest Arctic Leadership Team (NWALT).

  • Served as lead writer for corporation.

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Noatak, Alaska

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World Eskimo Indian Olympics (WEIO) photo by Shelly Wozniak

Public Relations Manager, Corporate Communications

NANA Regional Corporation

Aug. 2008 - Aug. 2009

  • Established the corporation’s earned media program.

  • Increased NANA Development Corporation's internal communications capacity and channels.

  • Led the development and implementation of the corporation’s employee intranet, working cross-functionally with the Information Technology department.

  • Created and deployed NANA Development Corporation's organizational crisis communication policy and strategy.

  • Led the project redesign of the NANA Development Corporation Web site.

  • Served as lead writer for NANA Regional Corporation’s annual report.

  • Served as lead speech writer for senior corporate officers.

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Public Relations Manager, Communications & Marketing

Anchorage Convention & Visitors Bureau

Aug. 2007 - Aug. 2008

  • Developed, implemented, and measured the media relations program for local, national, and international tourism media.

  • Served as media lead for the World Eskimo Indian Olympics (WEIO) in Anchorage, Alaska location.

  • On-air host of Big. Wild. Life. video series.

  • PRSA winner of Best News Conference two years in a row for World Eskimo Indian Olympics (WEIO) (2007) and the Legacy Alaska Print Signing (2008) from the Public Relations Society of America (PRSA)

  • PRSA winner of Special Print Publication (2008), PRSA.

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Shelly Wozniak and Ophria Eisenberg

 Shelly Wozniak & Ophira Eisenberg, host of Ask Me Another

Producer, Program Director, Host, Audio Engineer
Alaska Public Media/Alaska Public Radio Network
Aug. 2003 - Aug. 2007, 2018

  • Created, co-produced, and audio engineered PRNDI and Clarion award-winning program AK.

  • Produced Talk of Alaska and served as audio engineer for various programs.

  • Returned to Alaska Public Media in 2018 to serve as program director of KSKA for sixmonths during transition.

    • Implemented 24-hour ENCO automation and voice-tracking at KSKA.

    • Created new station image package for KSKA.

    • Served as local host  for NPR's Morning Edition on KSKA.

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Operations Manager, Program Director, Morning Show Host

Borealis Broadcasting/New Northwest Broadcasters

Aug. 1997 - Aug. 2003

  • Created and deployed strategic marketing and operational plan for Anchorage radio property cluster.

  • Served as the program and music director for KWLF 98.1FM and KUWL 103.9FM in Fairbanks cluster.

  • Managed a staff of 12.

  • On-air host of Morning Mayhem with Michelle Chick on KWLF 98.1FM

  • On-air host of The Night Shift with Kelley Steele on KXLR 95.9FM

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